Meet your new copywriting coach.
Copywriting Tactics
NEW: First Edition 2025
Ditch dull marketing. Craft copy that sells.
Write ads that lead to sales, emails that actually get read, and landing pages that turn visitors into buyers.
The 50+ frameworks don’t just sound good — they get real results. These are the exact tactics that took Pip Decks to $20m in annual sales.
✅ Discover the persuasion tactics behind high-converting copy
✅ Write copy that makes people feel seen (and ready to buy)
✅ Grab attention and keep readers glued to the page
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Pip Decks is loved by:
Everything you need to write copy that sells.
Unlock copywriting secrets worth thousands: Tactics, templates and video training — all designed to make writing high-converting copy effortless.
PHYSICAL DECK
Copywriting Tactics
54 timeless tactics to craft copy that moves people into action (and buy!)
DIGITAL ACCESS
Pip Decks App + PDFs
Access Copywriting Tactics anytime, anywhere with the Pip Decks web app.
VIDEO LIBRARY
50+ masterclass videos
Dive deeper into each tactic with bite-sized masterclasses.
MIRO BOARDS
28 Digital Templates
Craft copy fast with “fill-in-the-blanks” pre-made templates.
“Copywriting Tactics is so good - I love it!”
“Most copy books and courses are only aimed at one audience, but Copywriting Tactics is for everyone.
Anyone at any level can use a card, a category or the whole deck for information and inspiration. I'm excited to see people play with all the techniques to learn, to improve, or to teach others.
And I'm excited about the craft of copywriting all over again!”
Vikki Ross
Copywriting Legend (Spotify, Adidas, Sony Music)
THE ALL-IN-ONE SYSTEM
With Copywriting Tactics, you can...
- Cut through the noise and write copy that demands attention.
- Tap into proven psychology-backed techniques to turn readers into buyers.
- Test and refine your message to find what truly converts, fast.
- Steal our proven system used to drive $20m+ in sales.
The shortcut I wish I had.
You have a great product. So why isn’t it selling?
You’re losing money on ads that nobody clicks. Your competitors are stealing your clients. Potential customers show interest, but never actually buy.
Five years ago, we were in the same spot.
Our copy wasn’t converting, and no matter how much effort we put into ads, emails, and landing pages, they failed to get results. We were losing deals to businesses that weren’t even better — just better at selling!
Now, Pip Decks is a $20M+ global brand, selling to thousands of customers worldwide with a team of fewer than ten.
What changed?
We took the long road.
We spent millions on ads, built over 200 sales pages from scratch, and tested thousands of lines of copy. We burned through £50,000+ in courses, devoured over 100 books, and ruthlessly cut what didn’t work.
But you can skip all that.
Copywriting Tactics gives you the 54 tools I wish I had from day one. This isn’t abstract theory — it’s the exact playbook that helped us sell 10x more. These tactics will help you turn strangers into buyers, make complex offers simple, and win over your toughest critics.
I believe that strong copy skills will make you more money than almost any other skill.
One great sales page can bring in £10K+ per month.
A sharp email can fill an event in hours.
Clear messaging can cut your ad costs in half.
And if you use AI, these skills help you spot the gold from the garbage.
Let me be clear — these cards won’t write copy for you. There’s no magic button that does the work. Even AI still needs a skillful (and human) operator.
What Copywriting Tactics will do is give you a proven system to make every second you spend writing 10x more likely to convert. The hard work is still yours, but now, it won’t be wasted.
So you have two choices:
Spend years reading books, taking courses, and burning money on trial and error.
Or take the shortcut and use the proven copy techniques that built our $20M+ business.
You don’t need five years to master high-converting copy.
Get Copywriting Tactics and start writing copy that sells — right now.
Charles Burdett
CEO & Founder @ Pip Decks
Even after 10 years in marketing I still reach for Copywriting Tactics, and there’s always one card that makes me go “aha!”
Jacob Welby
Marketing Director @ Pip Decks
Order today and get:
Copywriting Tactics Physical Pip Deck
Copywriting Tactics gives you our 54 proven frameworks to grab attention, build trust, and turn readers into customers so every word you write actually makes you money.
Precision printed with a smooth matte finish, they feel as good as they look.
- Premium card deck of 54 copywriting tactics
- Shipping worldwide - today!
Digital access to the Pip Decks web app
Access Copywriting Tactics anytime, anywhere with the Pip Decks web app.
- Desktop / mobile digital version of Copywriting Tactics
- Digital delivery, available today!
28 copywriting Miro templates
Jump-start your copywriting with pre-made templates for key tactics.
- Interactive whiteboard templates for Miro
- Access via the Pip Decks app
54 copywriting video tutorials
Bite-sized copywriting tutorials for each tactic that show you how to grab attention, build trust and win sales.
- Video tutorials for every tactic
- Access via the Pip Decks app
FAQ
Frequently Asked Questions
Ordering
Copywriting Tactics
Where do you ship to?
We ship (fast!) to most of the world, including the US, Canada, Europe, UK, and Australia.
If you are having issues at checkout, please get in touch with our support team.
support@pipdecks.com
When does the physical deck ship?
It ships right away! You’ll receive an email with tracking details once your order is on its way.
When will I get digital access?
You’ll get immediate digital access to Copywriting Tactics in the Pip Decks web app as soon as you complete your order. No waiting—start using the tactics right away while your physical deck is being prepared for shipping.
Do you offer refunds?
Yes! We stand by our products. If you’re not happy with Copywriting Tactics, reach out to us within 30 days of receiving it, and we’ll make it right. See our returns policy.
Who is this for?
Copywriting Tactics is for entrepreneurs, marketers, business owners, and anyone who needs to write persuasive copy that actually sells. Whether you’re writing ads, landing pages, emails, or social media posts, these tactics will help you drive results.
What makes Copywriting Tactics different from other copywriting books and courses?
Unlike traditional books or courses, Copywriting Tactics is a hands-on, action-driven toolkit. It gives you 54 proven frameworks that you can apply instantly to your ads, landing pages, emails, and more -without sifting through hours of theory or fluff. These are the same tactics that helped Pip Decks generate over $20M+ in sales.
Do I need to be a professional copywriter to use this?
Not at all! Copywriting Tactics is designed for anyone who writes to sell - whether you're an entrepreneur, marketer, business owner, or freelancer. The tactics are simple, practical, and easy to apply, no matter your skill level.
What kind of writing does Copywriting Tactics help with?
These tactics work for ads, emails, sales pages, websites, social media, presentations, and even scripts and pitches. If you need to grab attention, build trust, and drive action with words, this deck will help you do it.
How do I use the Copywriting Tactics deck?
Each card in the deck gives you a powerful copywriting principle with a clear, actionable framework you can follow. Simply flip through the deck, find the tactic that fits your needs, and apply it to your writing. You can use it to brainstorm ideas, refine your messaging, or troubleshoot underperforming copy.
Can I share Copywriting Tactics with my team?
Definitely! Many teams use Pip Decks to train employees, streamline marketing, and improve copywriting skills across the company. If you're ordering for a team, consider grabbing extra decks during the preorder period to take advantage of the bonus deck offer.
Who wrote Copywriting Tactics?
Copywriting Tactics was created by the Pip Decks team, based on years of writing and testing copy that drives sales. We curated and distilled the most effective principles from advertising, psychology, and real-world experience into 54 practical tactics. It took two years to refine into the deck you see today.